Pioneering A New Era Of Mobile Advertising
Datamonk is a Data-as-a-Service (DaaS) platform for mobile advertising. On the demand side, we provide targeting data that helps mobile advertisers reach the right audiences at the right price. On the supply side, we help publishers increase the value of their inventory by segmenting their audiences. Our statistical approach allows us to cover close to 100% of devices while complying with European privacy legislation.
Cross-Platform Market Intelligence
for Apps on iTunes, Google Play and Facebook
Mobile Data Enrichment:
Richer Data, Better Targeting.
Datamonk Mobile Data Enrichment…
… helps assign demographic and behavioural attributes to mobile users, helping brands and performance advertisers reach their target audience at scale. Our proprietary algorithm can infer rich demographics and interests of users based on their usage patterns, which in turn gives insights into what kind of ads are likely to be relevant to them.
For this purpose we draw upon data that we collect on over 1 million mobile apps – much of which is accessible through our analytics product – including an app´s demographic breakdown by country, category, price and the size of its userbase. We perform data layering, semantic analysis and pattern detection to gain a comprehensive understanding of each app, the interrelatedness of apps, and corresponding patterns in app usage. Additional third party data allows us to gain deeper insights into app usage and user affinity patterns.
Attributes that Datamonk can predict about your users:
Allow advertisers to bid more efficiently on RTB by providing them with relevant audience data – impression by impression.
Increase demand for inventory and reach higher eCPMs by helping advertisers understand the users behind the impressions.
Increase eCPMs by serving the right ads to the right users and show your advertisers which audiences their ads have reached.
Categorize Your Users, Discover Similar Ones
Datamonk can help you segment your users – or provide ready-to-target audiences – that have certain characteristics, e.g.:
- - male big spenders
- - health-conscious users based in London
- - sports fans aged 40 and above
- - females interested in travelling
Do you know your audience? Let us find out for you!
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